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Why your site needs fresh, germane contented - site-promotion


It is said that comfortable is king, but today 'fresh, relevant content' is the master - or is it?

Every owner of a business web site knows that everyday fresh content is considered necessary on their pages in order to accomplish and maintain a high citation on hunt engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new cloth from all the sites which offer it. MSN Search seeks it too. I've noticed that MSN Search's spider pays a daily visit to a site of mine which has apt fresh content every day.

By incorporating fresh content, business-related web sites will remain competitive, for exclusive of it they will definitely fall down the search engine listings and lose business. Besides, having something new keeps visitors advent back and attracts potential customers.

But creating and then manually uploading fresh comfortable onto our web sites each day is hard, time consuming work, isn't it? What we want is a way of putting daily fresh comfortable onto our web sites by a long shot and efficiently. Let's look at the current techniques accessible to us to accomplish this goal and see which one offers a large-scale elucidation to the fresh at ease problem:

1) Ma?tre d'h?tel Side Includes (SSI'): These are HTML statements written by the webmaster and uploaded onto the server. SSI's inform the head waiter to comprise a definite block of text when a specific page is served to a browser or a hunt engine spider.

Because these scripts are compiled 'before' they are served, they continue 'visible' to explore engine spiders and therefore will be seen as fresh content. Unfortunately, not all web hosts support SSI's; this is as the attendant must 'read every page' on the web site as it looks for add in statements, a process which noticeably reduces attendant performance.

How many web site owners have the time to manually upload fresh HTML comfortable onto their servers every day? Almost certainly very few, which is why the use of SSI's is not a large-scale answer to the fresh comfort problem.

2) Blogging: Google's Freshbot spider is so gluttonous for fresh content that it eagerly devours the inside of customary weblogs. But can a daily blog be used to authority the citation of a web page under definite keywords or phrases?

It can, but for the vast best part of web site owners, blogging is out of the question. Putting up a daily keyword-rich business blog onto a web site is hard, time-consuming work, and it requires the blogger to be a competent writer, too. Few business owners have time existing or the competence to write something new about their goods or air force every day.

Blogging is as a result not a inclusive blend to the fresh content problem.

3) RSS Newsfeeds: Having newsfeeds to be found on a web site is certainly an easy way of being paid fresh data to act each day. 'Really Austere Syndication' or RSS, is a fast growing method of contented distribution. Newsfeed construction is an uncomplicated modus operandi and hence appears to be an easy solution to the fresh at ease problem.

Many owners of business-related web sites deem that by incorporating newsfeeds on their sites they will convalesce their search engine rankings by using the links appearing inside those feeds, which are given bearing by Google. This belief is wrong because newsfeeds are fundamentally JavaScript or VBScript.

These scripts must be executed by hunt engine spiders for the fresh at ease to be noted, and since the spiders take a simplistic attempt when analysis web pages, these scripts will not be executed at all. These scripts are compiled 'after' they have been served, and not before.

There are also a connect of emergent menaces allied with RSS newsfeeds:

o Since the popularity of RSS use is increasing exponentially, the idea to monetize syndication with ads is fast ground. Indeed, Yahoo has announced that it will begin displaying ads from Overture's assistance inside RSS feeds. Now who wants other people's ads on their web site? I don't.

o There are rumors of newsfeeds being used to cede spam. If this gets out of be in charge of then newsfeeds will at once become history. Who wants spam letters appearing on their web site? I don't. RSS is as a result not a large-scale clarification to the fresh content problem.

4) Newsfeed Scripting Solutions: A software blend can be rigged up to 'extract' the HTML from newsfeeds. The HTML is then placed onto web pages so that the fresh comfortable will be seen by search engine spiders. This conversely involves the use of PHP and MySQL, which tends to put many commerce owners off. And if there's spam or ads in the feed, they will get extracted, too!

Newsfeed scripting solutions are consequently not a comprehensive solution to the fresh at ease problem.

5) Creating Original: At ease As mentioned above under SSI's and Weblogs, creating and manually uploading your own fresh content every day is a time-consuming chore. And what if you have a number of web sites, each of which requires go to regularly fresh content in order to linger competitive? Yet we all know that there is nobody beat than our own apposite keyword-rich fresh content.

In summary, being paid common apposite fresh comfort onto our web sites is not candid at all. HTML extracted from RSS feeds appears to offer a fractional solution, but it is too complicated for most businesses and is potentially menacing.

The e-commerce activity is evidently in need of a honest solution to the fresh contented problem. The way to do it is to automatically have our web pages efficient every day with 'our own' content, not any person else's. Only then will we be able to say that fresh comfort is truly the master!

About the author: Champion George is a "fresh, important content" champion whose web site can be found at:

http://www. autopageupdate. com Easily charge your web contented to suit your clients and to keep the examination engines well fed with your new and important content.


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