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Branding with banners - site-promotion

 

You might have heard that banner promotion is dead. Nothing could be added from the truth! If you can find a banner exchange that gives you a adequate ratio you can begin branding of your site, and branding may be the one thing you MUST do to get and keep business.

Banner ads and banner exchanges are great tools for branding your site. Even better, most banner ads can be shown for free through banner swaps. It isn't de rigueur to asset ads to have a successful branding campaign.

You must however, commit to memory the most chief part about using banners for branding --The Brand! Never construct a banner, button, or other diagrammatic to agree to to any altercation be it banner ads, reciprocal links, etc. , that does not have your name, logo, or tag line (Slogan) on it.

Try to get two of the three on it if you can, and at all times have a call to battle on the banner; such as, "Click here!", "Sign up today!", or "Limited Time!" to get the viewer to click on the link and visit your site.

Whether they buy or not is not crucial - well, not the main thing -- receiving your brand (Site, name, product, etc. ) in front of the aptitude buyer is the goal for a first time viewer of your banner.

The whole idea after branding is in receipt of your name or face out there over and over again so associates who are surfing see you everywhere they go!

Are you more possible to asset a consequence from a big name you have never heard of or a big shot you know has been about a long time because you bear in mind their name, logo or tag line? "Surely they must be legit, or I would not see them advertised everywhere!" is what you want ancestors to think at whatever time they see your ad or are at your site and in receipt of ready to make a purchase.

The chief blooper associates make is in the family way a huge click through rate on a banner the very first time it is put out there and then quitting when that does not happen. Don't think of banner ads as a one-time thing. Ancestors not often click on a banner the first, second or even third time they see it.

Think of a banner ad as your big blond arches. The first time you see it you ask, "What is it?"

The be with time you see it, you remember, "Oh yes that's that hamburger place. "

And maybe the third time you see it you say, "Hey, I think I will try one of those hamburgers!"

Hopefully, by the third, fourth or fifth time a big shot sees your name or logo on a banner ad they will "Try your burger" too!

Here are some income to give you a start:

Banner Exchanges:
----------------
This list reorganized 4/16/05

The one I commend is BannersGoMLM.
(http://www. bannersgomlm. com)
They give you a 1 to 1 ratio and you can earn banner exposures
based on the credits earned by associates who sign up because of you.

Some others you can try out are:

BannerSwap (http://www. bannerswap. com)

Offers a 1:2 ratio and wires subsequent banner dimensions:
468x60; 500x350; 160x600; 88x31; 468x60 Flash Banners

Exchange-it (http://www. exchange-it. com)

Offers a 2:1 ratio; 468x60 banners

WorldBE ( http://www. worldbe. com)

Offers the top 50% the theater members an argument ratio of 1:1.
The next-best the stage 25% of members be given a 4:3 exchange
ratio while the last 25% accept a 2:1 altercation ratio.

123Banners: (http://www. 123banners. com)
Offers a 2:1 ratio; 468x60 banners

Link Buddies: (http://linkbuddies. com)
Established in 1997!

Click Because of Ratio* Barter Rate
Top 1% of all LinkBuddies Members 1:1
Top 10% of all LinkBuddies Members 4:3
Top 25% of all LinkBuddies Members 3:2
Top 75% of all LinkBuddies Members 2:1
Top 90% of all LinkBuddies Members 5:2
Bottom 10% of all LinkBuddies Members 10:1

All LinkBuddies component needs to do 100 impressions within two weeks to be eligible for sliding barter rates.

Provides you an easy-to-use three step wizard to conceive up to ten
banners. 468x60 banners

Online Banner Conception Sites:
----------------------------

Free:
----

Here are some sitting room you can build banners (and buttons and other associated graphics) "on the fly" so to speak. The ones I have listed here are free, there are tons more that have twelve-monthly fees. Some of the ones below also offer a "for fee" version. Be sure to read all of their rules for using their air force and finished banners - by and large called "Terms of Service".

Creative Connectivity: (http://www. crecon. com/banners. html)

The fundamental one I have used for years until I got the nifty little software curriculum from Xara.

Banner Creator: http://www. bannercreator. nu/ main page the banner generator is here: http://www. bannercreator. nu/banner-maker. html

Banner Forge http://bannerforge. com All the average sizes plus a 120x240 vertical size.

Fee:
---

These sites allege an twelve-monthly or per banner fee, but you usually get a bigger abundance of graphics and a beat customization service. Some are do-it-yourself and others are professional services that have decorative artists conceive your banner for you.

Be sure to read all of their rules for using their armed forces and finished banners - commonly called "Terms of Service".

http://www. quickbanner. com Nice looking banners of all sizes. Flash and other cutting edge banners opening at $14. 95. You can still get some . GIF banners (468x60) and buttons (88x33) for free.

Cool Banners: (http://coolbanners. com): Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.

Strategic Solutions: (http://www. ss-banners. com/ ) Average size banners (486x60) as static, html, enthusiastic or flash. Prices range from $75 - $300 plus a "rush fee" of $200 for 24 hour turnaround.

Where to Place Your Banners:
----------------------------

You know where to start, now you have to choose where to put those banners you are swapping. It is beat to link to a sub page than your homepage so aim the offers on your banners (Not leaving off your logo or name though!) to certain pages on your site.

Do you offer a newsletter?

Great! Put that in sequence on a banner and link it to your sign up page.

Do you sell software?

Put that on a banner and link it to your software class / order page. And so on until you have colonize advent in from all over.

If you have produced your site appropriately with links to all the other pages by a long shot available on every page, then visitors will find your other contented even although they did not come in from the "front door".

----NOTE----
Don't not remember to put a sign up form on every page for your news- letter and a link for swapping links or classified ads. If you do not know how to do this or don't have a newsletter or swap links page set up find the tutorials you need to set them up at http://treefreepublishing. com/articles/
----NOTE----

Once you have your banners out there, don't slack off! Go back to the exchanges you attached and see how the banners are doing. If you have one that is doing nil and it has been up for awhile (giving it a attempt to be seen numerous times by surfers) pull it and put up a different one instead.

Try active adjacent to non-animated, brainy ensign adjacent to flamboyant fonts, etc. , until you find that absolute set of three or four banners that work well for you consistently.

Once you have your choose banners, rotate them amid the different altercation services. A banner that isn't new on Banner Exchange A can be swapped to banner Chat B and start out new again! After that, move it to Banner Chat C, until you rotate it back to where you started- and guess what? A sufficient amount time has passed that you can use it in Banner Altercation A again and it is fresh all over again.

Ok, now that you are all ready to brand yourself- get out there and start submitting your banner!

"Techie" Teri Mramer is the busy web master at TreeFree Publishing, your home for all electronic publishing armed forces and do-it-yourself publishing resources. http://TreeFreePublishing. com and. . . The Editor of Epublishing Express- The only ezine that teaches ebook and ezine publishing with screenshots and cd how-to videos! http://Epublishing-Express. com and. . . Also biographer of "Easy Web Site Audio!" The Easy Web Site Audio tutorial! e-Manual comes with 15 how-to videos. Add audio to your web site in about an hour! http://easy-web-site-audio. com


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