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Exploration engine optimization in an ecommerce world - site-promotion


Before one can fully appreciate the import and essential of implementing a explore engine optimization curriculum into their marketing mix, it is crucial to look first at the extraordinary info about Internet use. For example:

  • There are 7 new associates on the Internet every second.

  • Every 4th being online is business a touch right now.

  • One billion dollars in e-commerce transactions will be conducted this month.

  • Over one trillion dollars in e-commerce affair will be generated this year.

  • 1 out of 8 dollars spent by customers is spent on online transactions.

    (Source: ACCUTIPS. com, December 2003)

Furthermore, according to glreach. com, there were 649 million Internet users online worldwide in March 2003---a 14 percent augment in just one year! That comes out to be about 88 million new users in that year alone.

There can be no cast doubt on that the Internet is lifelong to grow at an amazing pace. While the fact that so many regulars are online is important, it is even more crucial to absorb what these regulars are doing while online. The two most outstanding reasons associates use the Internet is to commune (e-mail) and to do research (using explore engines).

Again, here are a few info about how colonize spend their time online (for more data and a list of sources, visit http://www. 10xmarketing. com/information. asp):

  • 88% of all Internet users use explore engines

  • 37% of online shoppers used Google to exploration for online retailers. Explore was used by 25 percent of regulars probing the Web for feast purchases

  • For car exchange decisions, exploration engine marketing proved itself a stronger influencer (26 percent) than TV ads (17 percent)

  • Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or delve into their purchases. For automobile, central processing unit and journey purchases, Internet use is extraordinarily high (over 90 percent of those surveyed)

When regulars go to the Internet, they use examination engines since they are able to find the food they want, reviews, descriptions, consumer ratings, and the best price possible. Clients are less apprehensive with where they buy their foodstuffs as much as they are apprehensive with how much artifact they can get for their dollar.

Thus, each day millions of citizens use explore engines to look for items they want to buy on the Internet. Those businesses that arrive on the scene on the first page of these searches are in receipt of 50% to 70% of the affair from these customers. There is barely doubt that capability customers are at present using examination engines to exploration for the goods and army your band sells. The only real ask is, What are you doing to help them find you, in its place of your competitors?

There are two ways to have your web site to arrive on the first page of any search. The first is to engage in a pay-per-click campaign. The be with is to arrive on the scene on the first page due to free or actual explore results. Being paid high, accepted rankings in major explore engines is one of the most able and cost actual ways to promote and sell your foodstuffs on the Internet.

Search engines use complex, arithmetic algorithms to affect which web sites are ranked high and which are not. If your web site matches the criteria, youre ranked high. If it doesnt, then youre not. Its that simple.

Search engine optimization, then, is crafty your website and all of your eCommerce procedures so that when clients hunt for keywords that are focal to your company, your website will arrive at the top of the examination results.

For example, if your band sells in succession shoes (a keyword that receives 127,575 searches per month), it would be very beneficial to be one of the top websites on the exploration engine. If you established only a small percentage of new visitors each month from that top ranking, it would still consequence in a hefty basis of revenue.

It might help to think of it this way: At least 10 million Internet searches are performed every month inside each major big business category. If only 1% of those searches found your website, you would have over 100,000 new visitors to your site each month. If only 1% of those visitors purchased your foodstuffs or services, you would be assembly more than 1,000 new sales per month. (The worldwide be around is 2. 5%, construction these conservative estimates. )

The scope of this critique is not to look at the methods after hunt engine optimization. Instead, it is to look at the magnitude the Internet is in concert in commerce advancement today and in the future. The customary marketing schemes of the past still have their place, but marketing dollars must be allocated to Internet marketing.

As Bruce Carlisle, CEO of SFInteractive said, If you arent putting money into explore engines you are charter commerce walk out the door.

About The Author

This condition was printed by Mike Barton, of 10x Marketing. 10x Marketing provides companies with Internet marketing solutions that will augment consumer visits on a consistent basis, thus ever-increasing aptitude sales and revenue. Call 10x Marketing today for more in sequence about your companies Internet potential.

(link to: http://www. 10xmarketing. com/res/internet-marketing-technique. asp)

mike@10xmarketing. com


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