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Signatures -- the long and short of it - site-promotion


What is the customary banner for signatures? Who sets these standards? The signatures in distrust are those blurbs that we bring in after the body of our main communication at ease in our emails for the drive of identification and contacts.

I'm especially not referring to signatures in the abide by that Usenet Newsgroups see them. It is appealing much contracted by customary netiquette that Usenet signatures must be narrow to five lines or less. They should, or may, contain:

  • Your name: Doug Davis

  • Your email: dougd@cros. net

  • Your company: Northern Research

  • What you do: Publisher

  • Your URL: http://www. couch-potato-marketing. com/ezine

    You can shave a line or two from the above by combining your name and email deal with plus your ballet company with what you do:

    Doug Davis dougd@cros. net

    Northern Research, Publisher

    http://www. couch-potato-marketing. com/ezine

    Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have develop into a way of sticking that extra ad in there. For beat or worse we seem to be stuck with this practice, so don't be expecting it to go away soon.

    How wide ought to your signature be?

    Text terminals commonly had and have a width of 80 characters; this means they can ceremony just as many typeset in one row. This is the applied basis why the basic text width of email e-mail and sigs must be no more than 80 characters.

    But this doesn't work very well in practice. We reply, we forward, we quote, and each time we do we add those hardly angle brackets to the lines of text in our messages, ">>>>. " So we end up having short lines and long lines staggered all through the text. This looks very unprofessional, even if you're just distribution to friends. That's why all the recommendations for atypical line lengths. Some will not set their creature chunk to whatever thing better than 72; some 74, others 76, etc.

    In publishing ezines and newsletters online, however, the average seems to be 65 characters. This is what most submission guidelines that I have read, recommend. My ezine wraps with hard carriage proceeds at 65 characters. Just about all of the condition submissions I accept are wrapped at 65 characters. If they're not, then I have to reformat them to fit my layout. I don't like reformatting -- it's a time contract killing task I could do without.

    Naturally, sigs in my ezine, and many others, can't be longer than 65 typescript either.

    How many lines?

    It depends, I suppose, on where you are redistribution or carriage your emails. Chat lists be supposed to be about the same as Usenet, in my opinion. On the other hand if you are relocation to opt-in mailing lists for the end of publicity your big business offerings, there are no rules. It's doesn't matter what you can get by with really. Who cares whether you have 20 lines of text and a 4-line sig? How about 4 lines of text and a 20-line sig?

    I have faithfully 128 break free sigs in my MS Outlook 2000 sig file. Some of these are essentially 12 line, or more, ads; it's just easier to paste them into the email that way.

    Remember the aim of your signature is to be read. If you have a humongous sig it not only won't be read, it will probably provoke anger -- an emotion you don't need in your prospective customers.

    Signature Dashes

    The "signature dashes" in fact is a line which is used as the first line of a signature. This is described in the "son-of-rfc1036": If a poster or redeployment agent does append a signature to an article, the signature Must be preceded with a delimiter line containing (only) two hyphens (ASCII 45) followed by one blank (ASCII 32).

    The sigdashes act as a separator which allows easy appreciation of signatures. This line consists of two dashes and a trailing space, ie "-- " (note the space) and thus can be accepted in a data barrage as the atmosphere classification "(newline)(dash)(dash)(space)(newline)". Some programs accept a signature by the (sigdashes).

    Let me make this absolutely clear: There are no further typeset before, after or in between. This means no whitespace beforehand the dashes, no added dashes, one space at the end, followed only by an newline which ends the line. That's it!


    If you are relocation to newsgroups or conversation lists keep your sig as short as possible; try not to go over four lines. Delicate e-mail almost certainly must be the same; why would you need all that sig space when you have the total body of the message?

    When I'm redistribution ads to opt-in lists I as a rule don't add in a sig at all. I want the ad to be the focus, not the sig.

    About The Author

    Doug Davis is the publisher of "Couch Potato Marketing Ezine", a authentic treasure trove of internet marketing information, plus a divide highlighting the freebies free to help you augment your bottomline. We Have Bonuses: http://kabino. com


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