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12 ways to promote your website offline - site-promotion


So you have your website and you've done all right on the web - exploration engines, classified sites, newsgroups, announcement boards, link sites, mailing lists, etc etc etc.

And now you think you've exhausted the promise of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!

Here are 12 extra ways to promote your website exclusive of even rotating your browser on:

Make sure that all of your staff know your website address. They know your call up and fax numbers, they know your "snail mail "address - they must ALL know your web site attend to too. Make sure that any new staff have this in sequence along with the usual associate details.

Print your URL and email adopt on all letterheads, affair cards & compliment slips, in the arrangement www. yourcompany. co. uk This way each that you ever come into acquaintance with has your web address.

Business blocked for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www. yourcompany. co. uk" Spooners Restaurant (http://www. spooners. co. uk) did this and frequently get table bookings via email that they would by and large have missed.

Include your web addressL in your answerphone, or line land message. Let citizens know that they can find information/buy products/ enquire about armed forces via the world Wide web.

Type your website adopt into your screensaver to prompt staff of the deal with while they are on the telephone. This way even temping staff know the address

When budding clients call for in order about your company, ask them if they have Internet admittance and send them to your website. This means they can have the in sequence immediately, devoid of before you for the postal system, and may help cut down on your postage bills.

Look for abnormal promotional items at feast times - WWW tiepins or brooches, mainframe shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the array is endless and it all draws interest to the fact that your ballet company is charming gain of the most up-to-date technology

Why not swap leaflets with one of your clients and reach a whole new ability audience? Every booklet we send out skin texture a leaflet/business card from one of our clients - a favour which they reciprocate.

Magnetic car stickers featuring just your band name and website adopt help get you seen while you're out and about and can be a great banter starter!

Have t-shirts on paper with your web concentrate on and logo - then give them out as prizes or promotional items.

If you're in a restaurant or hotel with a guestbook - sign it! And don't not recall to leave your web address. These guestbooks are left in receptions all year round and citizens tend to browse all through them while waiting.

Make sure that any newspaper and other offline ads aspect your website adopt importantly - don't hide it away in the small print!

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Circle Nikki Pilkington. com, and writes articles, hints and tips to help ancestors looking to promote their website for free, as well as in succession paid e-marketing campaigns. For more of her articles visit http://www. nikkipilkington. com and sign up to the newsletter.


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