Why the one-pronged website promotion logic doesnt certainly work - site-promotion
Would you effort to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?
Of avenue not. Each of those doubtless sounds like a silly question.
But we often disregard that the same thing goes when you're promoting a site. Web site promotion relies on numerous apparatus to make it successful. And if you're just using one part, it may seem like the whole lot is fine.
For example, conceivably you've been relying on explore engine marketing alone in order to get clients to your site. You build a examination engine open site, with the right keywords, get some links foremost back to you, optimized title tags, etc.
And for a few months, you've got a steady barrage of travel important into your site. Yippee!
Then one day, Google changes its algorithm, and what you attention was a achieve site for a term tanks, and you're rapidly on page 20 of the results. Sales drop, and you have no idea what happened, or how to get back in position.
It's frustrating, I know. I've been there. But this doesn't all the time need to happen. And if it does, it doesn't have to be a disaster.
How can I say that?
Look at the base of my home page (see the reserve box below) and see how many ancestors have clicked all the way through to just that page from Google and Yahoo in the past 24 hours. Again, that digit represents my home page only, not the rest of my site.
A quick check of my stats tells me that last month, visitors clicked all through to my site for "1959 another keyphrases". 15% of those phrases yielded more than 10 exclusive visitors, with the top conclusion carriage 214 ancestors to my site.
And I was slacking last month - I've exceedingly been too busy to optimize my blog posts.
"Well, hurray for you Tinu. Where does that leave me?"
The exemplar from this site was to illustrate to you that first - exploration engine passage only brought about 6% of my travel last month and I still did fine in sales and in growing my subscriber base and exposure. It's none too despicable but I could do a lot develop with this site - however, it would mean that I spent most of my time promoting the site as a substitute of operational with clients.
On the other hand, if your website promotion was set up like mine, you could be from tip to toe dropped from Yahoo, Google, MSN, Alta Vista, Excite, and all the other engines, and still have an okay month. Then the next month you could both get better your attitude in the hunt engines, or focus on increase your promotion in other areas.
In order to foil such a fall from experience to start with, or to briefly recover, you need to have more than one web site promotion approach in place. What are these other methods and how do they build on each other?
You can find the answers in part two of this article.
Read part two of this commentary on site promotion in the Free Passage Tips blog.
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