Build your own online exchange ideas - site-promotion

Many online affair owners and marketers use a assortment of tools to make their affair successful. Good strategies comprise maintaining a web site, publishing an ezine, unification associate programs, marketing on other people's ezines, and much, much more. As any good Internet "guru" will tell you, receiving your name and effect "out there" is the most crucial part of your success. So, the broad-spectrum rule is: Use as many strategies as possible.

What I advocate is that you take this rule one step farther. What I think works best is combining as many of the strategies together, as possible. In other words, when you can, build your own network, using the tools you by now have in place. And I'm using the word network, as it relates to networking your online systems -- not in the sense of a chance or client network, even if I have some tips on that, near the end of this article.

So, let's break down this concept. Assume you have a web site that promotes a artifact or service. You almost certainly have a sales letter, some testimonials and a trade account, so ancestors can buy your product. Now, what I would bring to mind next, if you don't by now have it, is your own ezine (online magazine, operated by an e-mail autoresponder). You get visitors to subscribe to your ezine, using a pop-up or a further type of FREE subscription form on your web site. Again, this may not be new to most people, but here's a further spin on it. In adding to your pop-up or basic sign-up form on your site, why not add a page to your site, with a link on your home page, that does nobody but promote your ezine.

You see, many colonize pass up your subscription form, since they are anxious of SPAM, or they don't know adequate about your ezine. Will it advantage them? Or, will it just bomb them with more advertising?

A break free page can clarify just what the ezine does, promote articles that you have in it, even give a experiment issue, so prospects can see what they are getting. Be sure to have quite a few subscription forms on this page concerning sections of your text, so associates have a lot of chance to subscribe. Also, be sure that visitors are coupled back to your home page, once they've subscribed, so they get back to looking at your product. Any good autoresponder will have this feature, which is crucial, for the reason that though you desperately want ancestors signing up for your ezine, you also want them to read your sales communication and, hopefully, buy your product.

Make sure your ezine articles continually link back to your web site, so you are constantly promoting yourself. After all, this is especially what ezines are for.

Another part of good online networking is to set up belong to programming, in a alike create to the aforementioned ezine promotion. That is, in its place of just gift your own artifact as an belong to program, set up a break away page on your web site for associate programs you use. So, you might have a link on your home/sales page called "Other Great Products. " Obviously, you can use your own ingenuity for this title.

This link will take visitors to a site that promotes other products, for which you gain a appointment as an affiliate. If you are unfamiliar with associate programs, visit ClickBank, the biggest free associate curriculum on the Internet. Most Internet marketers only offer their own consequence to people, who want to join associate programs, or they may offer just one other correlated product, with a link on their home page.

Plus, don't disregard any other web sites of your own. Constantly be sure to link to them on all of your URLs and in your ezine articles. The key to edifice your own online arrangement is to be sure you have promotional pages for all of your crop and affiliates on your web sites and to link the lot together. Remember, you want every visitor on your e-mail list, and you all the time want them corridor back on your promotional pages.

One final thought. Promoting your affair exchange ideas offline is also crucial to your success. Some basic techniques I use are:

? URL on benefit concentrate on stickers

? Business cards with ezine concentrate on and web site

? Fliers at commune businesses and broadcast sitting room (be sure your area knows you above all others)

? Free seminars in regional communities, discussing my topic (remember, you don't need to make money here - all you want is to get your name out there and to get e-mail addresses, so you can add them to your ezine list)

? Teach a class at a cooperation school (get more e-mail addresses)

? Give free in sequence away at commune festivals, like Home Days

? Advertise in your local Money Saver magazines. It's cheap, and it reaches tens of thousands of people, who love cheap or free stuff.

? Anything else you can think of that get associates to your site and to your ezine

Stay positive. Construction a exchange ideas takes time and hard work, but it's well worth it in the end.

Mark Barnes is creator of Appealing the Credit Game and numerous other finance books. He is also publisher of Biz Sense Online and Let's Talk Sports, weekly affair and entertainment ezines. See Mark's work at www. winningthemortgagegame. com and www. bizsenseonline. com. To get Biz Sense Online, send a blank e-mail to bizsenseonline@getresponse. com

To get Let's Talk Sports, send a blank e-mail to letstalksports@getresponse. com