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Dont put all your promotion eggs in the seo basket - site-promotion


One of the most common questions I get asked by my clients is "What is the best way to promote my site?" If a brand new webmaster asks me that ask then I will take as much time as I can maybe congregate to counter their request, beforehand they learn about and put on the SEO and place blinkers so many webmasters wear with pride.

Allow me now to state the obvious, the hit of any website is in address amount to the sum of visitors it receives. If accomplishment is about visitors then why on earth would any bright affair anyone assign 95% of their promotion time and finances to a free fashion of marketing their site?

Imagine for a minute you are the marketing executive for a large coup? company. Your business has just on the rampage the most economical car ever and your job is to make sure each one knows about it.

Which of the subsequent would you do?

1. Place a full page ad in one or two car magazines, then spend the next year rehashing and correction the phrasing of that ad, for the reason that it wasn't creating the sales you wanted.


2. Make known in every magazine and newspaper you can find, start countrywide TV publicity campaigns, make sure you have slots on every business radio base in the country, announce on billboards, in cinemas, sponsor fair dealings and what ever else you could think of.

It doesn't take a genius to work out the be with idea is a much change for the better plan. Now this may come as a shock to you, but the major exploration engines are not the only cause of visitors to your website. Many SEO gurus are quick to point out to you that hunt engines are the only way to accomplish considerable traffic. That is cleanly not true. One disconcerting idea promoted brutally by the SEO world a moment ago is that "Links are dead" My counter to that idea is, if links were dead then there would be no web.

Links are how associates pass through the web, whether they are text links, banners or email links to visit any site you need to click a link. Google itself is one gigantic searchable link database.

Let's states a touch even more obvious. Google is not the only site on the web that links to other sites. There are directories, there are banner exchanges, and the big one there are hundreds of millions of other websites. How many of those carry a link to your site?

For any keyword or couch on the major exploration engines there are millions of sites vying for just 10 first page places. Are you certainly devoting all your promotion time to SEO with those kinds of odds?

There is also much talk of the value of links, and almost all of it is based on the value of links in a hunt engines eyes, and how that will or will not advance your rankings. STOP!!! You need to get this!!! The value of a link is how many times it gets used, clicks and visits NOT rankings.

While many will balk to this announcement SEO is nonentity more than educated guesswork, why do I say that? Clean for the reason that Google, Yahoo and MSN do NOT tell SEO experts how they order their results. Just the contrary they frequently alter how their domino effect are prepared to stay one step ahead of the SEO experts. Why do they do that? For the reason that they do not want their consequences manipulating period! They want one thing, to bring correct exploration results.

Don't take my word for this, go and get the words from the domestic animals mouth here.

http://www. google. com/webmasters/guidelines. html

Notice the all the guidance is geared towards shop your site for visitors not for examination engines.

If you exceedingly want to build steady long term interchange to your site, then broadcast your site in every legal way you can. Yes it requires time and a even effort. As a wise man once said " The only place achievement comes beforehand work is in the dictionary". In closing, how many of the subsequent have you used to broadcast your site? If you haven't done them all maybe you need to.

Have you:

Listed your site in a connect of hundred directories?

Exchanged condition able to be seen links with at least 200 sites?

Exchanged banners with sites in your genre?

Started a small pay per click promotion campaign?

Written articles to do with the genre of your site and obtainable them to other sites for free inclusion in their newsletter or on their site?

Had your site reviewed by a analysis site?

Donated a artifact or free attachment to a antagonism on an added site?

These are only a few promotion methods that will bring visitors to your site. There are many many more if you use your imagination. This is also publicity that will not be undone in one close by a Google algorithm change.

Am I aphorism don't optimize your site? NO I am aphorism don't rely absolutely on SEO for your traffic.

Are you putting all your promotional eggs in one basket? If so, isn't it time you clogged and gave your site the best attempt of success.

Gary McHugh is co biographer of HonestLinks. Net, a site devoted to coaching webmasters to altercation links that bring traffic. He also runs his own web aim and hosting ballet company 2001web. com


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