Track or depart this life - site-promotion
Who me? Track?
Now I accomplish some turn a blind eye towards tracking fallout on their site. Any preferring to look the other way or perchance asking Stevie Admiration to watch over it for them. Since actually their line is if they've got money appearance in, well, how bad can it be?
Dunno. And if you don't want to capitalize on the cash flow from your site I consider that's amid you and Stevie.
But if you're not tracking what's operational on your site, you're brief blind. Maybe even departure acute money on the table. For the reason that how can you advance if you have nonentity to balance to?
Sorry for the heavy dose of reality. But bear in mind this. You can have more travel than Google but if it doesn't alter what good is it?
Take for case that hot site that streams a hilarious cartoon poking fun at John Kerry and George W Bush. It was fashioned by two brothers who happened to be on Jay Leno the other night.
They discovered to Jay they had had 20 million hits to their site.
The brothers also confessed their plan to admit donations to aid their work generated all of, you ready for this, $1000!
You read that right. 20 million hits converted into all of $1000 in cold?hard?cash.
How much interchange did they waste? My guess? Tons. So as you can see passage isn't continually the answer.
Now beforehand I trip the Aside Alarm Buzzer, by tracking I mean monitoring a mixture of conversion rates for key pages on your site. In order of magnitude here's what you want to track.
=====> Sales Pages
Since sales inscription are where the rubber meets the road for sure you want stats for them. How many exceptional visitors hit such pages every day? Of those how many convert? Allocate the back up add up to by the first and you've got your conversion rate. Beautiful austere right? Depending on your price point, something less than 1% is maybe unsatisfactory.
Watching the day to day conversion fluctuation isn't automatically the best use of your time. But monitoring that on a week to week basis might be. As any descending trend might denote troubles ahead.
=====> Associate Consequence Assess Pages
Assuming you sell belong to products, each as an add on or your basic profit producer, again you want to see which ones best alter to sales.
Those that are your best sellers, like your top 10 to be from tip to toe uncreative, you might appear highly on your home page. Spend time optimizing their pages. Link t o them from other inner pages of your site to get each some PR and link rep to help it rank higher.
Products that don't change as well you can let ride, downgrade in terms of prominence on your site or eliminate altogether.
=====> Exceptional Pages
That might be your ezine sign up page. Maybe the auto responder choice you offer in argument for an email attend to page. Or any sort of bustle that can lead to sale - THAT you want to track. For demand the page on my site that falls into this kind is the quiz page that shows in the sig file below.
I like to see how many exceptional visitors stop by. I know how many took it. Again I analyze the percent of conversion. I frequently try to make it as attractive as feasible so as many as doable take it.
=====> At ease Pages
No need for something fancy here. You may just want to see which are the most all the rage pages on your site.
Why? Perchance you can get clues for hope products. Or two, you could at all times slip in a declare plus a link to your sales dispatch from the popularity contest winners. Might as well bring it up and advocate visitors stop by, no?
Now you can track a come to of ways. There are some business programs that are quite robust.
But I use a $45 cgi handwriting - Prolinkz. [http://prolinkz. com] And don't worry it's super clean to install.
So as not to be accused of beating a effect let me easily say all you do is stick a 1 by 1 pixel on the page you want track, set up a exceptional tracking code for that page and Prolinkz does the rest. No muss. No fuss.
Anyway, constant advance is the way to develop than be in the region of success. Online or off. Tracking is how you get there. And if you don't track? you risk perishing. As how can you advance what you don't measure?
John Gergye shares more ideas like this in his just rationalized eBook "Traffic From Google in 35 Days". Find out more here: http://www. traffic-test-tube. com/j/tfg35cl. shtml/ Or test your examination engine IQ by compelling his seo quiz http://www. traffic-test-tube. com/search-engine-quiz. shtml/ and get the free exclusive article "Coming Out On Top".
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